REO Opens Reservations for Direct-Sale Gasoline Truck With 500,000-Mile Powertrain

The Texas-based automaker bypasses dealerships to sell a body-on-frame pickup designed for mechanical longevity and owner repair.

REO has opened reservations for a new gasoline-powered pickup truck sold exclusively through a direct online model, accepting fully refundable $25 deposits as of July 18. The vehicle returns to body-on-frame architecture with a mechanical four-wheel-drive system and an inline-four gasoline engine, a configuration the company rates for 500,000 miles of service life and approximately 600 miles of range per tank [1][11][12]. This launch places a mechanically simple, internal-combustion platform into a market segment recently crowded by electric alternatives and legacy midsize refreshes, distinguishing itself through durability specifications rather than electrification or digital integration.

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